About WeLabel – India’s First End-to-End Fashion Brand Launch Platform

Who We Are

WeLabel is India’s first and only dedicated platform for fashion entrepreneurs looking to launch, build, and scale their own apparel brand—without trial and error.

Backed by GEOWEB, India’s award-winning digital marketing agency, WeLabel combines cutting-edge branding, website design, and performance marketing with state-of-the-art in-house manufacturing in Tirupur, India’s garment hub.

We provide a one-stop solution to turn your fashion dream into a successful D2C brand with premium products, expert branding, and proven marketing strategies.

Our Story – A Journey from Idea to Impact

🔹 2015 – The Beginning in Tirupur
We started our journey in Tirupur, India’s largest textile hub, with a vision to create scalable, high-quality fashion brands.

🔹 2018 – Built a ₹20Cr Annual Sales Fashion Brand
By 2018, we had scaled our fashion brand to ₹20Cr+ annual revenue, mastering the art of apparel manufacturing, branding, and digital marketing.

🔹 2020 – Built Our Own Manufacturing Facility
To gain full control over quality & production, we launched our 15,000 sq. ft. state-of-the-art factory in Tirupur with the capacity to produce 5,000 garments per day.

🔹 2024 – Introducing WeLabel
After years of experience & proven success, we launched WeLabel—India’s first structured, step-by-step platform to help new fashion brands launch & scale successfully.

What We Do – Your Brand, Built the Right Way

WeLabel provides everything needed to create a high-converting fashion brand from scratch:

✅ Branding & Storytelling – Brand name, logo, messaging & visual identity.
✅ Product Design & Development – First collection (10 styles), fabric selection & sampling.
✅ Premium Photoshoot & Packaging – High-quality product images, custom branding & packaging.
✅ Website & E-commerce Setup – Shopify store, optimized UI/UX & social media setup.
✅ Performance Marketing & Social Media Growth – Paid ads, influencer collaborations & UGC.
✅ Scaling to Marketplaces & Offline Expansion – Expert guidance to grow beyond D2C.

Your brand doesn’t just launch—it’s built for long-term success.

Why Choose WeLabel?

✔ One-Stop Solution for Fashion Brands

From brand inception to launch & scaling, we provide a tried-and-tested roadmap to build a successful D2C brand.

✔ India’s First Fully Integrated Fashion Brand Launch Platform

Unlike agencies that only offer partial solutions, we handle branding, product development, manufacturing, website design, marketing & growth—all under one roof.

✔ Powered by GEOWEB – India’s Award-Winning Digital Marketing Agency

Our expertise in branding, website design & performance marketing ensures that your fashion brand not only looks premium but also sells & scales.

✔ In-House Manufacturing for Full Control & Quality

• 15,000 sq. ft. production unit in Tirupur (5,000 garments/day capacity).
• No third-party vendors—100% quality control & customization.
• Wide category selection—Streetwear, Loungewear, Innerwear, Sportswear & more.

✔ Automated Systems – Run Your Brand with Minimal Time Investment

• Even if you're a working professional, you can manage your brand effortlessly.
• We automate your order fulfillment, marketing & scaling strategies.

Meet the Founders

WeLabel is founded by Praween Kumar, a seasoned entrepreneur with 10+ years of experience in the fashion industry.

💡 Board Member at NIFT Chennai’s Entrepreneur Cell, mentoring 100s of fashion brand owners.
🏆 Awarded Aatma Nirbhar Bharat & Young Achievers Award by the Textile Export Association of India.
💰 Successfully built & scaled multiple fashion brands to ₹20Cr+ in annual sales.

Let’s Build Your Fashion Brand!

WeLabel is your ultimate partner in turning your fashion dream into a reality.
💡 No more wasted time & money—just a proven roadmap to success.